August 28, 2008

Happy Little Vegemites

On the back of the ‘How do you like your Vegemite’ campaign, searches for ‘vegemite’ have jumped by 66.6% in just one month (based on 4 week rolling period ending 23/08/2008). The majority of Australian Internet users searching for ‘vegemite’ went onto visit Vegemite.com (66.33%) followed by How Do You Like Your Vegemite (www.howdoyoulikeyourvegemite.com.au). During week ending 23/08/2008, Footytips.com.au referred 50.99% of traffic to How Do You Like Your Vegemite. Now you know.

Posted by togo-ap at 09:11 AM
Posted to Food & Beverage

August 21, 2008

New Zealanders Prefer to Rent, not Buy Cars

According to Hitwise New Zealand, market share of visits to the online Automotive industry decreased by 11.33% year-on-year as of July 2008. An analysis of the top Automotive search terms suggests that since August last year, New Zealanders are increasingly interested in renting rather than purchasing, with car purchase-related search terms such as ‘car sales’, ‘car auction’ and ‘car auctions’ decreasing by 38.10%, 44.17% and 40.54% respectively (between weeks ending 25/08/2007 and 09/08/2008). Comparatively however, car rental-related searches have spiked dramatically, with searches for ‘car rental’, ‘car hire’ and ‘rental car’ increasing by 838.26%, 783.05% and 1245% respectively during the same period. Now you know.

Posted by togo-ap at 08:44 AM
Posted to Automotive

August 19, 2008

Facebook Hong Kong’s Number One Website

Facebook.com became Hong Kong’s number one website as of week ending 26/07/2008. During the past 2 weeks, Facebook has not only maintained its lead but also increased it, possessing 6.66% of market share as of week ending 09/08/2008. Prior to week ending 26/07/2008, Yahoo! Hong Kong (hk.yahoo.com) possessed a strangle hold on the title of Hong Kong’s most popular website, maintaining its number one ranking for the duration of 2007 and first half of 2008. Now you know

Posted by togo-ap at 09:23 PM
Posted to Social Networking

August 07, 2008

Brad Pitt separates Rice and Sullivan

Eamon Sullivan might be the fastest fish in the Olympic Village but when it comes to online searches he languishes behind ex-girlfriend Stephanie Rice. Hitwise Australia Search data reveals that of the most popular search terms containing the names of Australian Olympic athletes for the 4 weeks ending 02/08/08, Rice comes in at second place with 14.91% of all search terms for team members. On a high from his perennial 2nd place in the Tour de France, Cadel Evans leads the way with 29.22% of searches, while Sullivan languishes perhaps unluckily out of the ‘online medals’ in fourth place. Why unlucky you ask? The third most searched for 2008 Australian Olympian - none other than boxer Brad Pitt. Now you know.

Posted by togo-ap at 03:13 PM
Posted to Sports

August 04, 2008

Starbucks Demise Prompts Boom Online

With Starbucks announcing that it will be closing stores across Australia, Internet users have rushed online prompting Starbucks.com.au to experience its highest ever daily ranking of 15th in both the Food & Beverage – Brands & Manufacturers industry and the Food & Beverage – Restaurants & Catering industry on 29/07/2008. Similarly, the US Starbucks website www.starbucks.com also experienced its highest ever ranking amongst Australian Internet users, with daily rankings in the Food & Beverage – Restaurants & Catering industry peaking at number 4 on 30/07/2008. Now you know.

Posted by togo-ap at 01:49 PM
Posted to Food & Beverage

July 30, 2008

Aspiring to the Best Life

Bob Green’s Best Life (www.thebestlife.com), a website featuring information on Bob Green’s Best Life diet, has jumped 158 places in the Health & Medical – Wellbeing industry to rank as New Zealand’s 24th most popular Wellbeing website during the week ending 26/07/2008. Seemingly, much of the interest has stemmed from the Oprah Winfrey show (www.oprah.com), and the ‘Oprah & Bob’s Best Life Challenge 2008’ program. During that week, Oprah.com referred 30.36% of traffic to the Bob Green’s Best Life website. Now you know.

Posted by togo-ap at 05:06 PM
Posted to Wellbeing

July 29, 2008

Design the World a Coke

The Coca Cola Design the World a Coke website (designacoke.coca-cola.com.au) allows users to design a label for Coca Cola bottles. The website has proved popular amongst Australian Internet users, ranking 12th amongst Food & Beverage – Brands & Manufacturers websites during the week ending 26/07/2008. During that week, of all visitors to designacoke.coca-cola.com.au, 3.99% and 3.39% continued on to visit Coca Cola product websites www.coca-cola.com and www.coca-cola.com.au respectively. Interest in the Coca Cola Design the World a Coke website peaked on 23rd July when market share of visits to the website increased by 628% in a single day. Now you know.

Posted by togo-ap at 02:08 PM
Posted to Food & Beverage

July 22, 2008

Le Tour High for Cadel

On the back of Cadel Evans holding the Yellow jersey for 5 stages in the past week, Australian interest in the Tour de France and Cadel has exploded. Traffic to the official site Tour de France (www.letour.com) has increased by 681% since the Tour began (weeks ending 05/07/2008 to 19/07/2008). Online coverage on SBS - Tour de France (www.tdf.sbs.com.au) has also benefited from Cadel fever, increasing its traffic by 52% during the week ending 19/07/2008. Searches for ‘cadel evans’ increased by 283% during the first week of the Tour ending 12/07/08 and by another 304% in the second week ending 19/07/2008. Expect the numbers to increase if he stays in contention over the closing stages. Now you know.

Posted by togo-ap at 09:33 AM